Web Design Essex

Drawing on over ten years internet experience, Web Express can offer search engine marketing expertise to help your site rank higher in Google, Yahoo & other search engines. For a more detailed look at how this is acheived, check out our article on search engine optimisation.

Traffic Builder - £149 one off fee

For a £149 fee we'll investigate & identify the niches available for you to exploit, and give advice on writing your content to suit these niches. We'll then get you on the right track by gathering ten inbound links for your site, getting you listed in five niche-specific directories, and showing you how to build on these efforts. We'll also give you advice on Google AdWords & other pay-per-click advertising.

Traffic Builder Plus - £99/month

Although the above will have some benefit, a sustained campaign is proven to be most successful in building search engine ranking. For a small monthly fee, we'll dedicate time each week to identifying niches, building incoming links, and tracking the success of these endeavours. We'll also advise you on content writing for your niches, and on pay-per-click campaigns.

Content Builder - £199/month

Aside from inbound links, the best thing you can do for your site is to create niche-related content. For £199 monthly we'll manage a news/blog section of your website, adding a new article weekly. This is in addition to the link building & advice that makes up our Traffic Builder package.

Content Builder Plus - £399/month

For the biggest potential impact on search engine rankings, our £349 managed solution will be ideal. Utilising experienced professional journalists, we'll add both news/blog and feature-length articles to your site, as well as constantly adding & fine tuning inbound links, anchor text, site structure & more. The only way to really make a dent in SE marketing is to constantly add fresh content, this solution allows you to do so for your website.

Managed Pay-Per-Click/AdWords Campaigns

In the long term utilising content to gain search engine ranking is the most ideal method of promoting your site, however, to see instant results, or in very competitive fields, pay-per-click (PPC) advertising campaigns can be extemely effective.

Running Your Own Pay-Per-Click Campaigns

The problem with PPC is that it can be difficult for a new user to target their advertising effectively. This can result in spending lots of money on traffic, which does arrive, but will never convert into a sale. If you've already dabbled with AdWords or other PPC services, you may have been disappointed with the results.

What We Can Do For You

The key to effective PPC advertising is to identify & utilise what we call long tail search strings, that is, keyword phrases that accurately find the right traffic. With a sustained campaign of testing, modifying & refining, it's possible to gain much more from AdWords &amp, other PPC advertising - you'll see improved visit-to-sale conversion ratios, meaning more efficient use of advertising funds.

Using AdWords in Search Engine Optimisation

Even if you don't plan to use PPC advertising in the long-term, Adwords can be useful for testing your conversion ratio for certain keywords. We can set a campaign with a small spend, and find out whether your website converts well - whether visitors actually buy the products you are advertising. Constant monitoring of website activity allows us to make changes & see how effective those changes have been. Pay-per-click advertising can also help identify which keywords generate general, browsing, non-buying traffic, and which keywords generate ready-to-purchase visitors. It's then possible to focus on these 'long-tail' keywords/phrases in SEO efforts, and eventually eliminate the need for PPC advertising altogether.